Now any one who likes to play games, especially the computer games which involve strategic thinking to build and to conquer or win, will come to the point at which they will have a question, ‘is it better to invest in expensive ‘troops/equipment’ or to go for cheap mass quantity?
One allowed you to flood the field/market but when the going gets tough you lose huge numbers. In our field of marketing, it seams it is the same thing, do I invest in huge numbers of cheap rickshaws like my competition or to invest in low grade ‘throw away’ models from china.
Looking around for examples I’ve looked at the whole thing of running my business as a computer game in the real world. I look at my resources, look at the cost, look at the goals and look at what the competition is doing.
A picture similar to ‘Age of Empire’ emerges, one that many players come and go. Those players that have invested in cheap models out number us by 40:1 yet as we struggle through year after year I see that the failure rate of these short term thinkers is huge.
To date they have all folded, failed or sold, at the 4 year mark, our company has now survived it’s 12 year and securing it’s survival over the next 4 years. Our investment into new equipment has increased and we are more lean then when we started in 1998.
The philosophy of investing in the best equipment, to ensure we have less maintenance, a less aged fleet and better running rickshaws, looks to be paying off. We try to enforce this with good rider and keep an eye on how our team behave, defending them when they get unfairly tackled and getting to pay up if they make a mistake.
So looking at the long term savings and survival of my company, will continue to do like the SAS, small, best equipped and up to date.
Long life to Bugbugs 😉